Health is our field,
digital our path
360°
digital health
Healthcare is a most demanding environment in which to deliver digital solutions. Strong from its long experience in the domain, our structured and multi-disciplinary team can guide you through, from strategy and design, to multi-platform development, to approvals and delivery.
Groundbreaking Projects
ePODHALER
RESPIRATORY FRANCHISE
CYSTIC FIBROSIS
CONTEXT
Inhalators reduce the treatment burden for cystic fibrosis patients, but need to be used properly for sustained efficacy.
SOLUTION
Motivate patients to master the inhalation technique through an interactive game for smartphone.
OVERVIEW
Mobile application leveraging smartphone gyroscope, accelerometer and microphone to simulate the inhalator and track patient technique versus ideal usage technique. Users select an avatar and post their scores to national leaderboards, where they may also engage with their peers.
PROCESS
Strategy and design in partnership with the brand team, bespoke development by 14eight. Concept and application tested with a pilot group (nurses and patients). Deployment of the final application through application stores, promoted to HCPs through field force.
Looking to provide truly valuable digital services to your patients that reduce the burden of disease?
iSURVEY
Market mapping tool for KAMs & MSLs
CONTEXT
Lack of visibility on Key Account processes and protocols hindering the successful commercialization of new molecules and indications worldwide.
SOLUTION
A Global digital platform to enable Local field force personnel to conduct key account mapping in a structured and code compliant way.
OVERVIEW
Interactive surveys on key strategic areas available for tablet and web, managed dynamically by project owners, connected to a secure reporting solution enabling data filtering, comparison and extraction for analysis by the cross-functional team.
PROCESS
Platform design and rollout strategy in partnership with the cross-functional team. Development using 14eight core components. From kick-off to roll-out in fewer than four months, including deployment to client side infrastructure and all requisite supporting documentation.
Looking to empower your field force with impactful and user friendly digital resources?
XHALE Office Portal
PSP interface for respirologists
and allergists
CONTEXT
Missing link between PSP owners and HCPs, reducing opportunities to closely monitor patient treatment status.
SOLUTION
Create a feedback loop with a rich, secure PSP web portal for HCPs.
OVERVIEW
A secure HCP PSP web portal with a broad service offering, including an interface enabling HCPs to track patient progress for those fully managed by the PSP, and to report to the PSP owners for those they manage in their own clinic.
PROCESS
Strategy and platform design handled for the brand team, bespoke development, approvals, connection to PSP database and deployment to client-side infrastructure all delivered by 14eight. Concept and platform tested with pilot group (specialists & field case workers) subsequently promoted to HCPs through field force.
Looking to help your doctors provide the highest possible standards of patient care?
OUR NEXT CHALLENGE
LET’s start our next expedition together
Our Clients
Our Certifications
Reaching the summits
takes teamwork
Who is
14eight?
Our team?
It is the core of 14eight, the driving force of the agency, the right blend of skills, know-how and human qualities. We love to work together, as much because we get on well as because we are all different. The result is not only great solutions; it keeps the daily routine rich in exchanges.
Meet our team
Our Partners
A down to earth team knows when it’s time to call in outside reinforcements, and we are no exception. We know it enables us to aim higher and tap into new areas to achieve even better results for our clients. 14eight is proud to partner with agencies that have developed high standards in strategic fields complementary to our own, and that share our values.
Sobrio: Interaction Design Agency
Based in Turin, Italy, Sobrio has a very strong focus on user experience and digital design. Sobrio has rich experience in multiple verticals and always employs a rigorously empathetic approach to the end users, so together we come up with solutions that are innovative, engaging, veritably useful and elegant in their simplicity.
Kainjoo: Consulting Group
Based in Geneva, Switzerland, Kainjoo specializes in delivering strategy and online marketing innovations to heavily regulated industries, including life sciences. Kainjoo’s DNA blends Swiss standards of quality, a French creative soul and Japanese sharp execution. Kainjoo can help us both to establish the context of our deliverables and to track and optimize their ongoing impact against their objectives.
Brand Aid Digital:
A full service digital marketing agency based in New Jersey, US, Brand Aid is specialized in conceiving and delivering best in class digital marketing to healthcare companies in the US and beyond. Brand Aid trusts us with the digital development on some of their most challenging initiatives, and we trust them when it comes to their expertise of delivery to the US market.
milestones
A week at 14eight
Monday
14eight’s TIPS - excited
What’s the best way to start a new week? Our solution is to gather together for fifteen minutes to listen to a colleague present something new in our domain, and to discuss its impact.
It’s a great way to kick start the week, stay fresh and remain conscious of the expertise of our colleagues.
Tuesday
ComEx - motivated
Managing a company requires constant effort, but sometimes you get caught up in the daily routine and lose your vision. At 14eight a dedicated committee meets every Tuesday to focus on understanding the present and deciding for the future.
The ComEx thinks about the entire team and the context in which we operate, and looks for the right synthesis. It’s how we grow as a company and as a team.
Wednesday
Business development - optimistic
We are not the kind of team that feels comfortable doing the same things over and over again. We like to find and accept new challenges. We like to help our clients evolve.
That’s why a part of our team gets together on a Wednesday to research the market and discuss the challenges our individual clients face, so we can take our thoughts to them and grow our respective futures together.
Thursday
WORK @ HOME - relaxed
Everyone talks today about finding the right work-life balance. As a general rule we’re quite pragmatic, and this topic is no exception.
In a tradition that we’ve held since the outset, any member of our team can if they wish choose to work from home on a Thursday. We think that offering this freedom is demonstrating mutual trust, and trust plays a huge part in teamwork.
Want to know what we have learned? Easy! No negative impact upon productivity, happier people.
Friday
Project reviews - focused
First thing every morning of every day of the week, our project teams take 15 minutes together to take stock and check how they are tracking.
On a Friday afternoon, our project owners get together and look at how next week is shaping up. Everyone shares their challenges and together solutions are found.
It’s not rocket science, but it really helps us keep everyone involved and every project on track.